Global travel management company Radius Travel has made a move into the meetings and events (M&E) segment by setting up Radius Meetings & Events last month.
Radius Meetings & Events manages and support all types of events, from small meetings and large congresses to incentives and reward programmes. It also provides DMC services, and consults and guides organisations on their strategic meeting management journey.
According to Radius Travel’s director of global M&E sales, Henrietta Balint, the move was made in response to requests from existing and prospective customers for a global meetings and events solution company that was different from the “mega players”.
As well, the company was motivated by “huge growth in the M&E category and a new focus from buyers looking at their programmes more strategically, and finding unique ways to drive value to their organisation through meetings spend”, she added.
Headquartered in Bethesda, Maryland in the US, Radius Travel will have M&E “offices” around the world through agencies in its network. These representatives will deliver to clients on a local, regional, and/or global level.
Commenting on Radius Travel’s operations in Asia, Balint said the challenge lies in thinking regionally and globally.
She said: “Our focus is to ensure that clients know about our solutions on a regional and global level. We can provide M&E solutions to customers regardless of the maturity of their programme.”
Meanwhile, Radius Meetings & Events is quick to expand is reach, recently adding Inntel, the UK’s largest independent meetings and travel management company, and Proske, a Germany-based global event agency, to its growing list of network members.
