Hilton has appointed Feisal Jaffer as global head of LXR Hotels & Resorts, the company’s newest luxury brand launched in 2018 as a collection of independent hotels worldwide.
In his new role, Jaffer will be based in Hiltonâ€™s global headquarters in McLean, Virginia, and will report directly to Martin Rinck.
Jaffer possesses nearly 20 years of global experience growing businesses and brands across the hotel, real estate and technology sectors in Asia-Pacific, the UK and the US.
Prior to this, Jaffer served as senior vice president, business development, of Singapore-based Capella Hotel Group – which is part of Pontiac Land Group – where he was responsible for originating and executing new hotel management and investment opportunities. He was also part of the core team that incubated a new premium lifestyle brand and forged strategic partnerships to augment guest experiences.
In addition to this role, he also served as senior vice president, acquisitions & development at Pontiac Land Group to lead the international expansion of marquee hotel developments in Australia, the Maldives and the US.
Jaffer has also held investment and business development roles with Host Hotels and Fairmont-Raffles Hotels International respectively.