Cambodia is gearing up for ATF 2021 with the creation of the countryâ€™s largest exhibition hall.
Hoy Phireak, deputy director general of tourism development and international cooperation at the Ministry of Tourism, said plans are well underway to host next yearâ€™s event, which will run from January 17 to 21.
As part of the organisation, a new exhibition hall is currently being constructed on Chroy Changvar peninsular, which sits at the confluence of the Tonle Sap and Mekong River.
Full details have yet to be unveiled, but the building will surpass the countryâ€™s existing venues in terms of capacity and facilities.
Chhay Sivlin, president of Cambodia Association of Travel Agents, said: â€śBesides hosting ATF, the venue will add to Cambodiaâ€™s business event offerings and help increase our regional presence as a strong contender.â€ť
Hoy added there are plans to shake up the way buyers are selected in response to changing patterns for purchasing travel.
He said: â€śWhile we still want to focus on traditional buyers, we also want to go beyond that and look at those buyers who use social media and other Internet platforms.â€ť