Groups360 expands into APAC with acquisition

Groups360 has offices in Nashville, London and Singapore; a screenshot from

Groups360, a cloud-based technology solutions company in the meetings and events space, has acquired IDEM Hospitality and added its senior leadership based in Singapore to its ranks.

Steven Hopkinson will join Groups360 as senior vice president, EMEA & APAC sales, while Matthew Howden will become senior vice president, attendee management product development.

Groups360 has offices in Nashville, London and Singapore; a screenshot from

Formerly founders and joint CEOs of IDEM Hospitality, Hopkinson and Howden have a wealth of sales and entrepreneurship experience.

At IDEM, they created a platform to help hoteliers maximise revenue from their meetings, events and group business through increased interaction with attendees, while also strengthening the guest experience. The result was increased direct bookings, F&B revenue and loyalty programme memberships.

“I’m thrilled to join forces with Groups360 and offer a unique housing solution to the thousands of hotels and major brands in the GroupSync platform,” said Hopkinson. “Automation of essential functions will be a crucial component to the recovery of the hospitality industry.”

“Our unique attendee management solution is a perfect fit with GroupSync. We make managing attendee booking simple and easy for attendees and hotel suppliers. We minimise time required to book and maximize upsell opportunities for suppliers,” said Howden.

Kemp Gallineau, CEO of Groups360, added that this is “the first investment in a long-term commitment to the region”.

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