TravelRevive brings back the physical MICE experience to Singapore

MICE stakeholders in Singapore

TravelRevive will be the first tradeshow in Singapore to trial the newly-developed hybrid event prototype for safe business events and safe itineraries, as it expects to welcome foreign delegates based on existing cross-border travel arrangements.

Powered by ITB Asia and Singapore Tourism Board (STB), TravelRevive will be held at the Marina Bay Sands Expo & Convention Centre, from November 25-26, 2020.

TravelRevive will be held at Marina Bay Sands Expo & Convention Centre (pictured)

Andrew Phua, STB’s executive director, exhibitions & conferences, said: “TravelRevive is the first major international tradeshow to take place physically in Asia-Pacific since COVID-19… We look forward to welcoming our international delegates to TravelRevive and working with industry partners to set Singapore apart as the world’s leading destination for safe, trusted and innovative MICE events.”

TravelRevive’s conference will feature a hybrid format with live and on-demand components available on ITB Community in Asia.

The conference will see industry experts across the travel industry come together in two series of panels: The Leaders’ Panels and Keynote Panels. Speakers will touch on topics such as preparation for the new MICE business model, rethinking of business travel, and discussions of ways to revive travel in a safe way.

At The Leaders’ Panels, heavyweights from hotels, associations and event organisers will share their take on how their respective industries have pivoted in the current-Covid-19 environment. Attendees can look forward to hearing from speakers such as senior executives from InterContinental Hotels Group, Global Association of the Exhibition Industry, International Association of Convention Centres, International Congress and Convention Association, Marriott International and Oakwood Worldwide.

Experts from leading organisations – Accenture, Amadeus, Expedia, Google, Hilton and Travelport – will lead TravelRevive’s keynote panels as well. Topics for discussion will include surviving and reviving by going against the norm and how travel technologies can truly transform travel post-pandemic.

To facilitate one-to-one meetings between exhibitors and buyers in a safe manner, TravelRevive will feature 18m2 booths complemented with 9m2 meeting pods, and an online diary mobile app.

Apart from conferences and exhibitions, there are also various live and live-virtual hybrid side events within TravelRevive. These include a MICE MOU Signing Ceremony; IAEE Asia Hybrid Forum; and SMFX @ MICE Connect.

Lastly, TravelRevive will pioneer specially curated safe itineraries for delegates that not only offer them an assurance of safety, but also experiences that are authentic, bespoke and personalised. These include virtual tours with hands-on activities that delegates can participate in from their hotel rooms, private museum site visits, and even a guided site visit to a Kelong (an offshore wooden platform used primarily for fish farming).

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