The Thailand Convention and Exhibition Bureau (TCEB) will be holding a Thailand MICE Virtual Expo from February 24-25, themed The River of New Era.
The full-fledged trade event will comprise a virtual exhibition of 30 booths by Thai exhibitors, two online panel discussions and six webinars featuring thought leaders from MICE and other strategic industries of Thailand. There will also be eight online workshops on Thai culture, ranging from a Thai Food demonstration to painting Thai puppets and facemasks.
Chiruit Isarangkun Na Ayuthaya, TCEB’s president, said that the industry cannot stand still even international flights are currently suspended. Instead, they must find new ways for Thai MICE entrepreneurs to connect with their overseas counterparts, showcase new products, and prepare for the future.
Thailand MICE Virtual Expo is expected to attract some 3,000 participants from around the world: 80 per cent from Asia-Pacific and 20 per cent from Europe and the US. It is also expected to help Thailand achieve the target of THB 64,000 million (US$2.1 million) in MICE revenue this year.
Chiruit: the objective of this virtual expo is to maintain Thailand’s global competitiveness in MICE