The Japan National Tourism Organization (JNTO) and the International Association of Professional Congress Organisers (IAPCO) have agreed to a destination partnership.
This is Japan’s first partnership of this nature, and IAPCO’s â€“ an international organisation with approximately 140 members â€“ second destination partnership within Asia.
For the next 18 months, JNTO will participate in IAPCOâ€™s network and actively engage with prominent PCOs, providing them with information about Japanâ€™s potential as a destination for international conferences by highlighting the diverse options, facilities, and services of their convention cities.
This is as JNTO aims to make Japan the number one destination in Asia for international conferences by 2030.
Martin Boyle, IAPCO’s CEO, said in a statement: “IAPCO and JNTO have been collaborating for some time now through the development and delivery of IAPCO EDGE Seminars and regular Advisory Board Meetings.
“This new partnership between our organisations is a testament to the strength of conviction and commitment we both share for the further advancement of the meetings sector and of the skillset of meeting professionals in Japan.â€ť
Japan is the seventh destination to form a partnership agreement with IAPCO, joining Hamburg, Melbourne, Toronto, Dubai, Hong Kong and Rwanda.