Abu Dhabi welcomes MICE events at UNESCO Heritage sites

Al-Jahili Fort is a fort in Al Ain, Abu Dhabi

The Abu Dhabi Convention & Exhibition Bureau (ADCEB) is planning to offer some of its UNESCO Heritage-listed sites as business events venues to event organisers and corporates.

Speaking to TTGmice on the sidelines of a roadshow in New Delhi, the director of ADCEB, Mubarak Al Shamsi, shared that some of these sites are already open to the public to visit.

Al-Jahili Fort is a fort in Al Ain, Abu Dhabi

“We are working towards offering these sites for MICE activities such as the hosting of a gala dinner. We will be (marketing) these products to key corporates to enrich their experience (in Abu Dhabi).”

Some of the UNESCO Heritage-listed sites ADCEB on offer include the Al Jahili Fort and Qasr Al Hosn Fort.

ADCEB is also focusing its efforts to attract Indian corporate groups with various sporting events. This is because India is Abu Dhabi’s number one international source market for corporate meetings, conferences, and incentives, Shamsi shared.

“Sporting events like cricket have been a puller of Indian corporates. Similarly, we will be promoting two pre-season NBA games, UFC matches, as well as the Abu Dhabi Grand Prix, taking place later this year to draw more Indian corporate movement,” said Shamsi.

Recently, ADCEB participated in a three-city roadshow in India covering New Delhi, Bangalore and Mumbai to educate Indian travel trade partners about the newly-launched Advantage Abu Dhabi Meetings & Incentives 2.0 programme. The roadshow was organised by Abu Dhabi’s Department of Culture and Tourism.

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