Hyatt Hotels Corporation has launched Together by Hyatt – a new suite of event solutions designed to empower meeting planners to navigate the new normal – across its hotels in Asia Pacific.
According to the State of In-Person Events Report from meetings technology firm Bizzabo, which surveyed more than 230 meeting professionals in June and July this year, 68 per cent of organizers plan to have a virtual component at their next in-person event. This reinforces that businesses are expected to retain partial hybrid meeting options even as they build on the momentum of a return to in-person events.
Together by Hyatt covers several components, such as its cleanliness commitment, seamless technology, expert knowledge, and well-being enhancements.
For instance, under its cleanliness and safety protocols, all Hyatt hotels are required to secure Global Biorisk Advisory Council STAR Facility Accreditation – a leader in cleanliness and disinfection standards – and have at least one dedicated Hygiene & Wellbeing Leader at the hotel.
Under technology, Hyatt is working with Swapcard and other providers to offer an end-to-end virtual and hybrid events platform, as well as proprietary meeting tools that include virtual hotel tours and an Event Concierge app.
Hyatt has also put together a new team of Hybrid Event Experts with specialised skills and deep-rooted expertise spanning events and technology, to help planners ensure seamless shared experiences between in-person and virtual attendees.
The corporation has also teamed up with hybrid event experts, Virtual Events Institute, to offer loyal planners a certified training course to deepen their knowledge of hybrid events.
Lastly, Hyatt is also addressing this increased focus on well-being by evolving its F&B offerings; and providing curated content from the Headspace app to offer meditations, breathing exercises, and focus music. A new series of guided experiences will also be available for planners to integrate into event agendas for meetings at all Hyatt hotels, with content purposely designed to serve as a break in the agenda.
“As an increasing number of markets in Asia Pacific have eased restrictions on group gatherings, we are seeing a steady reemergence of MICE enquiries. Our goal is to help businesses come together again to reconnect, ideate and share unforgettable moments,” Carina Chorengel, senior vice president of commercial, Asia Pacific, Hyatt Hotels Corporation.
“After almost three years of disruption, event planners recognise the need to meet expectations of safety, technology and well-being more than ever. Together by Hyatt is designed to inspire planners to envision and deliver small- and large-scale events with the ideas and tools necessary to reach their attendees in safe, creative and impactful ways,” she said.