PCEB re-establishes connections with Indian market

Ashwin Gunasekeran, CEO of PCEB, speaking at the event

The Penang Convention & Exhibition Bureau (PCEB) team is currently in the thick of the 6th edition of the Penang Roadshow to India 2023, which aims to present Penang as a preferred meetings destination for Indian travellers.

During the roadshows, PCEB will also launch its Chalo Penang campaign, as well as hold networking events for Indian buyers and Penang’s stakeholders. So far, the roadshow has passed through Mumbai (February 13) and New Delhi (February 15), with Chennai and Hyderabad to host PCEB on February 17 and 20 respectively.

Ashwin Gunasekeran, CEO of PCEB, speaking at the event

In total, there are 14 registered exhibitors this year, such as Malaysia Airlines, Setia Spice Convention Centre, and Ace Conference & Events.

This year, Penang anticipates around 2,500 events with 260,000 delegates, with an estimated economic impact of RM1 billion (US$227.7 million).

‘’PCEB is strategising comprehensive blueprints to position Penang higher in the Indian market. The growth and advancements of the tourism industry in Penang are rapidly moving forward now, especially in the mainland of Penang,’’ said Ashwin Gunasekeran, CEO of PCEB.

Moving forward, PCEB will be conducting more site inspections in the mainland to identify how the team can utilise the products and services for the MICE industry. This effort will also be in line with the vision and mission of Penang State Government.

Penang is also working closely with Malaysia Airlines to activate airline connectivity with India to accommodate the Indian market.

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