The Hong Kong Tourism Board (HKTB) recently concluded several fam trips – held over the last two months – for more than 160 agents and corporates from the Mainland, South Korea and India.
The destination offers new and upgraded attractions, such as the two first-rate museums – Hong Kong Palace Museum and M+ – in the West Kowloon Cultural District (WKCD). Attractions such as Hong Kong Disneyland Resort, Ocean Park Hong Kong, and the Peak Tram are constantly creating new products that will deliver engaging experiences for groups.
Nam Hyo Rim, section manager of The MICE from South Korea, commented: “Hong Kong is a multicultural city with a perfect blend of East and West. The new museums in the city’s flagship arts and cultural quarter, WKCD, not only have world-class art exhibitions but also diverse flexible event venues for MICE groups to draw inspiration and stimulate creativity.”
Kong Yan, general manager of NEW VIEW (Shenzhen) M.I.C.E SERVICE, added: “My perception of Hong Kong has been renewed by the wide range of new experiences, from exclusive group arrangements at theme parks including the spectacular multimedia show – Visions of Hong Kong and Soul of the Ocean at Ocean Park Hong Kong and the Momentous show at Hong Kong Disneyland Resort, to VIP horse-racing parties. It’s truly unforgettable.”
Beyond Hong Kong’s signature attractions, there were also creative incentive ideas that catered to planners’ and corporates’ desire for immersive experiences.
Dipti Narvekar, senior manager – MICE, Thomas Cook India said: “Hong Kong is full of party ideas, day and night, perfect for team bonding! From bar-hopping to a poolside party at the new Water World Ocean Park or adrenaline-racing VR Sandbox, or horse-racing parties, Hong Kong has a lot of action to keep my clients who are party-goers coming back for more!”
Liu Jun, procurement director of Hunan Ruizhi International Conference Exhibition Co, added: “Lantau is a neighbourhood that is full of surprises and exceptional experiences – Discovery Bay is exotic and off the beaten track. Yachting is a great way to chillax, and Hong Kong Disneyland Resort is as always full of creative entertainment for planning memorable team experiences.”
In the past six months, Hong Kong has welcomed close to 300 meeting and incentive groups of all sizes. For instance, liquor brand Luzhou Laojiao brought 1,250 of their best-performing distributors to Hong Kong in five batches in August.
