Bangkok Land Co., the operator of IMPACT Muang Thong Thani, reimagines the former Eastin Lakeside Hotel as The Lake Club, a multidisciplinary hub designed to serve as a community destination and an experimental “business laboratory”.
Located along the Muang Thong Thani lakeside near the Pink Line monorail, the development shifts away from traditional hospitality toward a mixed-use model. The venue now integrates arts, culture, retail, and dining, alongside a dedicated space for classic and luxury car enthusiasts.
Beyond its role as a social hub, The Lake Club functions as a testing ground for IMPACT’s future concepts. New ventures – such as the Culinova Lab menu testing site, The Collective creative showcase, and various niche coffee and craft beer outlets – allow the group to pilot and refine ideas in a real-world environment before scaling them across the broader IMPACT ecosystem.
The upper levels of the landmark building feature exhibition halls and art galleries, providing a platform for local creative expression. This transformation is part of a wider strategy to re-envision Muang Thong Thani as a transit-oriented smart city, blending commerce with lifestyle-driven urban spaces.
Future plans for the site include the introduction of vintage markets and pet-friendly programming, further establishing the lakeside precinct as a permanent fixture for both residents and international visitors.
