Euromic commits to presence at IT&CM China

INTERNATIONAL DMC conglomerate Euromic has confirmed its participation at IT&CM China 2014 in the hopes of growing its presence in the Chinese market.

Said executive director Christophe Verstraete in a media statement: “We see the Chinese market as a strong growth area for our association, so with our presence at IT&CM China, we hope to increase our visibility and attain greater familiarity in this market.”

He also cited IT&CM China’s excellent reputation in the industry, the good mix of international and Chinese buyers, as well as the show’s proprietary business matching facilities (pre-scheduled appointments and online diary system) as beneficial for his various DMC members.

Euromic, a non-profit association, has a one-member-per-country policy and members from 37 destinations around the world. Presently, Asian members comprise only China, India and Thailand.

Gunther Homerlein, general manager of Destination China, China’s DMC representative in the association, remarked: “We have seen significant return of business to China. 2013 has been the best year since 2007 (excluding 2008’s exceptional performance for the Olympic year) and 2014 is shaping up to be a very good year as well.”

He added that interest in China has opened beyond the banking and insurance industries that used to be the dominant clientele he serves.

Homerlein will be taking advantage of the IT&CM China platform to showcase other destinations to buyers, saying: “We are looking to organise a private post-show fam tour to both Hangzhou and Shanghai, with a focus on the former.

“Hangzhou is an ideal location for executive retreats and smaller meetings and incentives that is at present, still unfamiliar to many. Our invite list on the tour will comprise about 10 IT&CM China 2014 hosted buyers, as well as agencies that we currently have dealings with, and other buyers with a definitive interest in China.”

Initial highlights of the tour are said to comprise of exploring Shanghai’s French Quarters on motorbike sidecars and discovering new venues.

The eighth edition of IT&CM China 2014 will be held from April 15 to 17 at Shanghai World Expo Exhibition & Convention Center and will see 3,000 MICE professionals and 400 hosted delegates take part in business appointments as well as education and networking sessions.

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