SAP has rebranded travel and expense management company, Concur, following the acquisition of the firm in 2014.
The company is now SAP Concur, and the unified brand will continue to focus on scale, development of solutions and cross-integration of corporate spend management. It will also enable SAP Concur to leverage and drive innovation and continue to simplify expense, travel and invoice management for greater visibility and control.
With a connected experience, businesses can manage all of their spend—across expense, travel and invoice—in the cloud, and with native integration with SAP.
“Through this unified brand experience, we can tap into SAP’s vast resources to focus more than ever on innovation and our customers’ unique needs. Customers can continue to count on our commitment to help them run their businesses better,” said Jessica Shapiro, vice president, corporate marketing, SAP Concur, in a press statement.
“Taking this next step to align these two powerful brands will help us deliver maximum value to our customers,” said Alicia Tillman, CMO, SAP.
“SAP strives to empower a culture of purpose, value and collaboration, and together with SAP Concur, we are committing to help businesses of all sizes run at their best,” concluded Tillman.
