Penang Convention & Exhibition Bureau (PCEB) has signed a strategic partnership agreement (SPA) with Malaysia Airlines Berhad (MAB) in a bid to promote Penang as a preferred business events destination.
The agreement was sealed by PCEB CEO, Ashwin Gunasekeran, and MAB’s head of sales Yeoh Hock Thye, and witnessed by chief minister of Penang, Lim Guan Eng.
Through this partnership, MAB will join PCEB in all trade events and roadshows that the bureau attends.
âWith Malaysia Airlines as a strategic partner, Penang is able to provide value-added service to business events organisers, especially in terms of special rates for flights. For select events, PCEB is in talks with Malaysia Airlines for charter flights. This bodes well for Penang when we go in for bids,â said Lim.
Ashwin added: âWith Malaysia Airlines as our partner, we look forward to developing new businesses in our key markets, namely India, China, Europe and Australia.â
Currently, Malaysia Airlines flies 45 times weekly into Penang, and can carry about 7,200 passengers per week.
Business Events is a rising economic sector in Penang, contributing RM808
million (US$202 million) to the economy in 2016 and over RM1 billion in 2017.