UFI Asia-Pacific Conference heads Down Under in 2021

Melbourne will be hosting UFI's APAC conference

UFI, the Global Association of the Exhibition Industry, will be bringing its Asia-Pacific Conference to Melbourne next year.

To be held at the Melbourne Convention & Exhibition Centre (MCEC), this is the first-ever UFI event to be held in Australia. Dates will be confirmed in the coming weeks, but the UFI Asia-Pacific Conference is typically held in late February or early March.

Melbourne (pictured) will be the host for UFI’s APAC conference next year

Such a conference typically attracts 250 to 300 event organisers and venue operators from around the world, and UFI is expecting a similar turnout in 2021.

The conference will feature two days of networking and learning as well as co-located meetings such as that of UFI’s Marketing Committee or its Association Committee meetings. Other activities held onsite typically include a venue tour, a meeting of the members of UFI’s Asia-Pacific Chapter, a welcome reception for all delegates, city tours andmore.

The conference will also be supported by the Exhibition & Event Association of Australasia and the Melbourne Convention Bureau.

Peter King, CEO of MCEC, said in a statement: “This leading event couldn’t come at a more crucial time and whatever the world looks like on the other side of Covid-19, bringing our industry together to create connections and knowledge share, will help make sure the exhibition industry plays an important role in the global economic recovery.”

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