PCMA inks partnership with Korea MICE Association

The move provide bolstered support to members of both organisations to equip them for the post-COVID return

The Professional Convention Management Association (PCMA) and Korea MICE Association have agreed to a two-year partnership which will support members of both organisations by readying them for a post-Covid return.

A key component of the partnership will focus on the delivery of PCMA’s Digital Event Strategist (DES) course in South Korea in a move to ensure event planners are skilled for designing and delivering hybrid and digital events.

The move provides bolstered support to members of both organisations to equip them for the post-Covid return

Karen Bolinger, PCMA managing director for Asia-Pacific, said this partnership is an opportunity to engage with the South Korean business events industry further, by providing practical and skills-based training.

“Each country in the Asia Pacific region has a unique road to recovery, however, being able to provide valuable education to event planners, is one major key to ensuring a successful future for the space.”

Chun Kim, president of Korea MICE Association, said the partnership with PCMA is a very constructive opportunity for members and stakeholders in the Korean MICE industry, especially after the Covid-19 pandemic.

“The MICE industry has been facing a transformation and has seen an increased need to collaborate on creating a digital environment for events. The DES course will be the most productive way to bring our members to the next level in the industry.

“Korea MICE Association will also actively collaborate with PCMA to establish a safe and sustainable MICE market among the Asia Pacific region,” said Kim.

The partnership has already seen 26 members from the Korea MICE Association start the Digital Event Strategist course in August 2020.

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