Anderes Fourdy Events Singapore (AFES), a PCO operating out of Singapore, was established this week in an agreement between The Travellers DMC (TTDMC) in Singapore and Anderes Fourdy Events (AFE) in Malaysia.
‚ÄúWe‚Äôve always been looking at Singapore. It has always been one of the Top 10 BE destinations in the world,‚ÄĚ Anderes Fourdy’s co-founder, Fu Kei Cheong, said.
‚ÄúThe Covid-19 pandemic was a catalyst. It jolted us sufficiently to relook at our plans and hasten our resolve‚ÄĚ, said Yvonne Low, executive director of TTDMC.
‚ÄúAFE is well-known in the Asia-Pacific medical and life sciences field as most of the congress they organise are within these sectors. Their client profile is exceptional and they manage a number of regional and national associations as their Association Management Company (AMC),‚ÄĚ added Low.
AF has already started to put the Singapore team through the rigours of a very steep learning curve during the pandemic lockdown. Weekly meetings and trainings are filled with SoPs, knowledge, technical know-how and insights.
‚ÄúAFES is a natural progression to keep the congresses and clients within the AF Group. Working closely with the Singaporean associations and Singapore Convention Bureau, Yvonne and I look forward to bring and deliver our first congress in Singapore very soon,‚ÄĚ KC said.
AFE is currently committed to growing its Singapore operations and establishing AFES as a major PCO in Singapore before expanding its operations to other countries.