After more than 30 years with the company, BCD Travel President and CEO John Snyder will step down on July 1, transitioning his responsibilities to current BORON CEO and former BCD chief financial officer Stephan Baars.
A Wisconsin native, Snyder in 1992 joined what was then called WorldTravel Advisors. In various leadership roles, he helped guide the company through periods of rapid growth, including the 2006 acquisitions in Europe that led to the creation of the BCD Travel brand and established the company as a leading player on the global stage. In the years that followed the launch of BCD, Snyder oversaw acquisitions designed to meet the needs of a growing client base.
Taking over from Snyder is Baars, who has three decades of executive leadership experience in the telecommunications, oil and gas production, business travel and investment sectors. In 2013, the German became chairman of the Supervisory Board for BCD Travel Germany, a role he still holds today. In 2017, Baars left BCD Travel to become CEO of BORON, the private investment company of BCD founder John Fentener van Vlissingen.