The Malaysia Convention & Exhibition Bureau (MyCEB) has signed a Memorandum of Cooperation (MoC) with Asosia Travel Agent Indonesia (ASTINDO), during a trade mission to Jakarta, Indonesia.
The MoC is a strategic framework marking key areas of collaboration between MyCEB and ASTINDO, which includes joint marketing and promotional efforts for the business events sector. The agreement is also expected to co-develop leads through information exchange of market intelligence on campaigns, initiatives, programmes and projects.
CEO of MyCEB, Azman Haji Tambi Chik, announced the formal finalisation of a new partnership: “I am confident that this newly established relationship will empower us to achieve objectives that are beneficial to both Malaysia and Indonesia, including the restoration of our countries’ business events industry, facilitating knowledge exchange, and exploring opportunities for other business cooperation.”
During the three-day visit, MyCEB also paid a visit to the Ministry of Tourism and Creative Economy Republic of Indonesia, and met with Vinsensius Jemadu, deputy minister for tourism product at events. During this meeting, the Ministry expressed strong support for the collaborative efforts in building a robust ASEAN business events (BE) community between Indonesia and Malaysia.
The envisioned ASEAN BE community aims to strengthen regional ties, promote economic growth, and enhance the overall profile of the business events industry across South-east Asia. This endorsement reflects a shared commitment to fostering cross-border collaboration and elevating the region’s standing as a prominent hub for international business events activities.
MyCEB also seized the opportunity to strengthen existing partnerships with the Indonesian Exhibition Companies Association (IECA-ASPERAPI).
“IECA-ASPERAPI is proud to witness the Bureau’s continued dedication to building global connections. This trade mission is a testament to a productive long-term partnership and the importance of cross-border collaboration in revitalising and expanding the business events sector,” Hosea Andreas Runkat, chairman of IECA-ASPERAPI, said.
