UFI, the Global Association of the Exhibition Industry, will kick off its first UFI Asia-Pacific Week, taking place from March 28 to April 1.
The week-long programme comprises a series of local events across the region, allowing UFI members and the wider community in Asia to gather in person where they are based, as travel within the region remains highly restricted.
The UFI team in Hong Kong is working with UFI Ambassadors in 12 countries such as China, India, Thailand, Hong Kong, the Philippines and Japan, where members will be responsible for organising a variety of local gatherings – from charity runs to cocktails, dinner and cultural events.
Led by Mark Cochrane, UFI’s regional director in Asia-Pacific, the event will offer all industry professionals the opportunity to network and share ideas.
“The aim is to bring our members and all industry professionals together for networking, content and some fun. The industry in the region has not had the chance to come together since 2019, at the UFI Asia-Pacific Conference in Tokyo and UFI Global Congress in Bangkok.
“The pandemic has encouraged us all to think more creatively, and the UFI Asia-Pacific Week will be a great way for our community to gather locally and look ahead to better days,” said Cochrane.
